Jim Larrison

B2B platform & solutions start-up focused on enabling brand oriented companies in developing and solidifying their long term social media strategies and interactive asset investments. Focused on building early relationships with thought leading brands and partners to enable and exploit their interactive media and marketing investments.

Responsible for development and execution of sales strategies across Adify's award winning network platform and the supporting media sales and strategy teams. The Adify sales, support and consulting solutions teams develop exceptional network build out strategies and support these network efforts though a highly experienced and talented team of media and vertical network consultants. This team focuses on cross-platform digital marketing campaigns and provide world class client service.

An active board member of the Alexandria Sanitation Authority (ASA). The ASA maintains one of the most advanced water treatment facilities in the United States. ASA is located in on a 35-acre site within walking distance of Old Town Alexandria in Northern Virginia.

Manage Adify's core commercial business. Lead a cross-functional team of Senior Account & Client Service associates, while also managing the North American Platform Sales team.

Playing an active part in building a business. I am playing a GM role in developing business relationships, partnerships, technology, marketing and product offerings. Our focus will be in the online advertising space, and we will be offering some amazing new technology into the space.

The company is new and is in the start-up phase of the growth lifecycle. We will be launching officially in the next few months, but in the meantime I will be talking to many of you about what it is we do and how we can work together to accomplish something that will help us all.

Brand ambassador and consumer behavior expert at Cold Kiwi. Thought leader providing market mapping and influencer identification services and data for leading brands across the globe.

Responsible for development of new markets and products. Established the comScore brand and products in new verticals.

Managed the GOTV strategy for the campaign, focused on the walking and door to door strategy. Managed the candidates walking strategy and schedule, along with the volunteer door to door campaign strategy.

Vice President, Product Marketing and Information Development
- Devised new product introduction strategies across multiple verticals, providing broad strategy deploying both syndicated and custom market solutions.
- Reengineered custom analysis marketing channel to profitability in 2003 through deployment of advanced analytics team to provide rapid service for high-end applications
- Launched over 20 new products and capabilities across all primary verticals.

Director, Information Management & Operations

- Served as chief operations architect of information collection methods and systems.
- Lead large development team, external customer support, technical operations department, and quality assurance group.
- Development of internal and collection systems and processes allowing for collection of secured transaction web based activity
- General management function for a large technical division, responsible for a team of over 120 employees.

Assist in the analysis and ongoing review of city data and political voting data for the Democratic party of Alexandria. Worked on local campaigns from City Council to School Board.

- Focused on selling high-end analytical solutions to Fortune 500 financial and media clientele.
- Serviced and up-sold research consulting and information services to the top 20 financial institutions, with a focus on building a consultative relationship.
- Directly sold and serviced research consulting and information services to the top 30 financial institutions, with a focus on building a consultative relationship, accounting for over 10MM in annualized revenues.
- Played the primary Business Development role within comScore initiating and developing large strategic partnerships with Global 2000 companies.
- Lead consulting services analysts and sales teams in order to expand into new markets and build upon current relationships.

· Employed Six Sigma reengineering to identify and drive worldwide process improvements. Worked in partnership to reduce costs and improve quality and time to market of software development initiatives, ensuring timely delivery of technology and business enhancements.
· Directed large software development department for panel research division of IRI.
· Responsible for corporate deployment of Capability Maturity Model for software engineering processes.
· Lead the development and deployment of award winning commercial software package with over 100 fortune 1000 clients.
· Designed and lead the reengineering of CRM systems to manage over 30 million dollars in operations per year.

· Increased by over 150% return on marketing investments for a leading direct marketer through a customer relationship management strategy developed to reverse declining effectiveness of campaigns.
· Managed global marketing, branding and pricing strategy for leading financial institution, and initiated new product and value propositions that launched in the UK in September 2000 with global rollout in Q4 2000.

· Increased by over 150% return on marketing investments for a leading direct marketer through a customer relationship management strategy developed to reverse declining effectiveness of campaigns.
· Compare industry trends across the country.
· Examine regional employment co-movements and measure their relation to both national employment changes and state and area unemployment trends.
· Coordinated focus groups for large fortune 100 companies researching new product development.
· Responsible for database management, statistical analysis, and report generation.

Moderator for focus groups and other qualitative research. Managed the research function across multiple product lines, mostly focused on Huggies and Kleenex.

· Member, AMA, 1995 to present
· Member, Bradley Alumni Group, 1992 to present
· President, Bradley University Alumni Group, 1992 - 1996
· 1997 Outstanding Student Award presented by the Faculty of the Bradley University Business School
· Outstanding Contribution Award, 1996, 1997, 1999 – Information Resources Inc.
· Member, PMI chapter, Chicago, IL – 1992 - 1995